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MAPP
Within days of its release, MAPP – the world’s first ‘merino fabric ingredient brand’ captured the imagination of clothing giant Nike, who latched onto the MAPP story.
Nike incorporated MAPP into a range of top-end footwear and actively promoted MAPP as having the x-factor ingredient. The Mapp brand now sits next to the likes of Gore-Tex as a vital ingredient brand used by leading players in the active outdoor apparel market around the globe.
Projects:
Brand design
Development + Strategy
Brochures
Marketing presentations
Website [www.mapp.co.nz]
Trade show displays